Archive: November 2011 (1 article)

Can we really call our top football clubs brands? – The continued encroachment of business-speak into the way football is described

Posted: 2nd November 2011

Brand. There it was again, a word being applied to our top football clubs. A BBC Radio 5Live programme brought the issue of branding amongst top football clubs and use…

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Category: Football - Editorial

Tag: Branding